From Knowledge Management to Absorptive Capacity: The ECITON Case on Business Model Innovation Track: Information Technology Management Keywords: Absorptive Capacity, Knowledge Management and Business Model Innovation From Knowledge Management to Absorptive Capacity: ECITON Case on Business Model Innovation

Absorptive Capacity (AC) is a set of organizational routines and processes to acquire, assimilate, transform, and exploit knowledge to produce an organizational capability. The AC concept stresses the opportunity to capitalize on knowledge management to increase firms’ business model innovations, recognizing the value of new opportunity platforms, external and internal information, assimilate it, and apply it to commercial ends. ECITON GLOBAL is a Mexican company offering virtual and real time solutions for decision making at the point of need, the identification, evolution and transfer of AC into strategic “business models innovations” are a current need to increase innovation outputs.